About
It’s well understood that culture drives results.
What is less understood is just how rapidly culture - and results - can change when you focus on the right behaviours.
Culture is often viewed as a nebulous, intangible force; hard to quantify, and even harder to change. Many leaders leave it to chance, only to address it when frustrations mount, talent becomes difficult to attract and retain, and results become inconsistent.
The truth: Culture is built every day, through behaviour, and can shift in an instant if you know where to focus.
Early in my leadership career, I led a brilliant team of talented individuals who showed me the profound connection between behaviour, culture, and results. But my understanding of culture deepened significantly when I had firsthand experience of a toxic environment. It was this experience that unlocked a new way of thinking about the impact of culture and the behaviour that creates it.
I spent twenty-three years in corporate life, thirteen of those in executive leadership roles. I loved my work, and I excelled at it. My track record spoke for itself. Then, without warning, everything fell apart when I had a massive, near-catastrophic burnout. It wasn’t because of overwork or exhaustion. I had thrived under pressure, tight deadlines, and high expectations for years. What had changed was the culture.
Politics were rampant, and everything was a struggle. Instead of collaboration, there were turf wars. Instead of momentum, there was gridlock. Blame and shame reigned, leaving people to retreat into silos, stemming the flow of information. Leadership was left disengaged and uninformed, and made poor decisions that wreaked havoc across the organisation. Progress stalled, and our competitors took advantage of the chaos. Results were erratic, inconsistent, and unpredictable.
Looking back, that painful experience gave me a crystal-clear understanding of the relationship between behaviour and culture.
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Tina Cantrill
What you say and do determines what you get.
When culture is toxic, it disrupts everything. But it can also be a powerful driver of results when shaped intentionally.
That experience ignited a passion in me: A passion to help organisations build cultures that spark momentum, enable collaboration, and deliver consistent, predictable results. Cultures where people want to work, ideas flow, and success is inevitable.
There’s a commonly held belief that culture is difficult to define and even harder to change. But here’s the truth: Culture isn’t mysterious. It’s shaped by the everyday actions and behaviours of people. If you focus on defining and embedding the right behaviours, culture shifts quickly; and so do your results.
When you embed the right behaviours, culture - and results - change faster than you ever thought possible.
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Tina’s Credentials
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23 years’ Fortune 100 leadership experience
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13 years as commercial Vice President and General Manager
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MBA in General Management: Academic focus on Organisational Culture
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Certified Organisational Culture Consultant
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Certified Professional Coach
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ICF Accredited Coach
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EQ & EQ360 Certified Coach
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NLP Practitioner
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Graduate Certificate in Executive & Management Coaching
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Graduate Certificate in Leadership Presence & Influence
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Graduate Certificate in Advanced Coaching Practices (cand)
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98% of Tina’s clients re-engage her beyond the initial mandate